The King Pin...
Papa Diary
Found in drawers or pockets and other dark, hard to find places, Papa Diary is an old guy that thinks he's formidable but is an outmoded, troublesome menace. Entrusted with your most valuable information (your bookings) he treats them like dirt, smudging them in the rain, tearing pages or just disappearing with the lot! When he surfaces again, the information is out of date. He hates technology and refuses to transfer his information to your website. Understandably event organisers, corporations, experience companies, stag and hen party organisers are very wary of him and his bad habits.
Rap Sheet
- Easily misplaced
- Gets Dirty
- Can't interact with your website
- No Backups
Captain Visible Says: "Bin him, bury him or shred him, just get rid before he kills your business dead!"
Papa Diary's Enforcer...
the Mob
Often Works with Ann S'Phone. Papa Diary's henchman is a powerful mobster. Working with Ann S'Phone he hangs around making himself very useful so you trust him. But this dodgy villain fails you just when it matters. When you are about to raise a pint, pop into the cinema or are lazing on the beach, he will ring. If you don't answer within seconds Ann S'Phone springs to his aid annoying your caller, or if you answer, Papa Diary has invariably made himself scarce so you don't know if you can accept the booking or not. The Mob's rap sheet also includes bad reception, background noise, engaged tone, and low battery.
Rap Sheet
- Bad Reception
- Background Noise
- Ditching Calls
- Makes you look small and unprofessional
Captain Visible Says: "Your family and friends accept his failings but why should your customers?"
The Mob's Sidekick...
Ann S'Phone
Masquerading as a useful and valuable member of your team she is viewed by your customers as unprofessional, impersonal and often infuriating. The original alternative to sitting by the phone, Ann S'Phone's slogan of 'be in when you're out' was a promise delivered to home owners. But her glib promise turns sour when your customers ring you to check availability or book a session. How can she respond? Her talent is for repeating herself until the caller is sick of her voice, gives up and books elsewhere.
Rap Sheet
- Annoys Customers
- Makes customers edgy
- Cannot provide live availability
- Crackly unintelligible messages
- Repetitive
Captain Visible Says: "Unplug her power source and cut her off now! She has done enough damage to your business."
A New Kid in Town...
Stan D'Alone
Archenemy of Papa Diary but no friend of yours, this master of disguise can fool you into thinking that he is the answer to your Papa Diary problems. You trust him with your bookings and then Stan D'Alone goes to sleep on your computer where no one except you and your staff will know where to find him. You then wake him up with a new booking, making him look impressive for a few minutes and then it is back to his slumbers. He's got a lot of front but as he is incapable of communicating with your website he will never be seen by potential customers so they can't book as and when they want to. So he is a fancy diary really! Worse still he is weak and vulnerable so falls prey to any passing computer viruses, poor backup routines, corrupted hard drives and computer theft.
Rap Sheet
- Customers Can't See Him.
- Refuses to talk to your website
- Vulnerable to viruses
- Hardware Failures
- Officebound
Captain Visible Says: "He will lose you bookings by hiding from your customers. An expensive mistake."
Visible to The World!
Captain Visible shows everyone who visits your website your-up-to-the-minute availability, books them in and takes their money. He can be your silent and all-powerful sentinel that never sleeps or makes a mistake.